John Galliano has designed for not only his own label, but powerhouses such as Dior, Givenchy and Maison Margiela.

Galliano left Maison Margiela in December 2024 after a highly successful 10-year tenure as creative director.

Last month it was announced he would be joining the Spanish brand Zara.

Initiated by Zara’s chair, Marta Ortega Pérez, this deal aims to elevate Zara’s market position, blending high-fashion theatricality with accessible retail.

He is not coming as creative director. Nor to relaunch a line.

He is coming in as “creative partner.”

Galliano will deconstruct and reconstruct Zara’s past collections to create new, higher-end seasonal pieces, marking a major shift in luxury-meets-fast-fashion collaboration.

His plan includes curating and re-designing pieces from Zara’sarchive, rather than starting from scratch.

The first drop scheduled for September 2026.

Thoughts on this???

I love Zara. And I love Galliano. But will I love them together? Only time will tell.