The Kerwin Frost Artist Box from McDonald’s launched this week causing a lot of people to ask “who is he?”.

Being a writer of both food and fashion, I’m here with some answers.

Kerwin Frost is an artist from Harlem, most well known for his work within fashion and music. He is a creative director, a DJ, street style icon and host of his own interview series.

As a lifelong fan of McDonald’s and the McNugget Buddies, Kerwin is proud to team up and bring “The Kerwin Frost Box” to life. His Frost Way collectible designs marry a vivid fashion style with a respect for the enduring iconography of the McDonald’s brand.

“People in Harlem always did have a different outlook on doing things,” Frost has stated.

When Frost was growing up there in the early ’00s, drug dealers were still as influential as rappers when it came to serving the most outlandishly flamboyant looks.

“I remember seeing one of the local drug dealers in Harlem wearing the Moncler X Pharrell jacket that had all the little trees on it, but with a tank top and some fur Ugg boots.”

The Harlem-born entrepreneur has hustled his way to hosting an annual film festival, an Apple Music radio show, and Kerwin Frost Talks, his popular YouTube talk show.

Adidas fans go wild over his sneaker collabs.

“I’m the king of self promotion. I’m the loudest, proudest zad of my own work. I won’t let you not know it happened.”

Now when you open up that Artist box meal, and unbox the collectible toy, know you now own an iconic piece of fashion history.