Last weekend I had the honor of meeting and interviewing Southern Charm star Craig Conover.

He was at Belk in Southpark Mall to launch his new collab.

His brand Sewing Down South and Belk’s in house brand Crown & Ivy recently partnered up to bring us all things southern.

From clothing to home decor, Craig left his mark on them all.

Based in Charleston, his designs are full of pineapples, beach themes and nautical flares.

How did a personal injury lawyer become a designer?

Craig told his story from moving to Charleston for college to getting cast in the realty show Southern Charm.

He channels his excessive energy into creativity.

Starting with pillows, he has now expanded to an entire collection in his flagship store on King Street and location in Nashville.

When he’s not filming or sewing, Craig enjoys farming, and recently has took up beekeeping.

This super busy young man always makes time for his precious mama.

I asked him “Have you noticed a trend of other parts of the country adopting our style and decor as a way of finding a calmer more peaceful lifestyle.”

He responded “Yeah, I think that’s, like I’m going to steal that from you. Our brand is Coastal Chic. It’s just based on places I’ve lived and spent time in. I grew up on the Eastern shore of Delaware, then moved to Charleston and spent time in the Bahamas so you know what I’ve been trying to do is develop items for the rest of the country that might not fit that style but it doesn’t matter, anywhere we go in the country, someone has our stuff and they all love this line.

He went on to add “I think maybe it’s exactly like you said. It’s just, even if you don’t live in the beach with kind of that coastal relaxed style, I think the colors always bring people peace. When I was in New York, there was not alot of color. But down South, there is.”

He finished up by telling me “We are trending. The colors of the year are all comfort colors. Cozy earth tones. What used to be seen as a lazy color is now sophisticated and calming. So the calming, earth tones are in.”

He told me “I love the colors and I always will. I have started seeing it in other places. I’m always surprised that people decorate with some of our original patterns around the country and I think it’s the same with our clothes.”

Craig is such a charmer! And I appreciate him taking time to talk to me about his brand.

One of his most well known lines from the show is “What’s wrong with my sewing?”

I can answer that…Absolutely nothing!